How aware are you of the marketing and advertising you are exposed to everyday? How many of those advertisements are health related products--weight loss, muscle gain, vitamins, pharmaceuticals, gym equipment, beauty and personal care products, etc.? How about the sales gimmicks used? Celebrity endorsements, BOGO, Statistics (4 out of 5 doctors recommend...), Act now and receive..., Fast results!, No effort!, Before and After Photos, Testimonials, etc.
Short of building a 4:00 am informmerical, students are going to create their own "Quackery" commercial using gimmicks and inventing a product to get a better understanding of these tactics.
This project is meant to be fun! I have decided this project may be done as a small group, or individually. Students will receive up to 50 points for the project outline--Due Friday, 4/20, and up to 50 points for the final video submission--due to our group boards by next Monday, April 23rd. Here is the grading rubric that will be used for the commercial itself:
Monday, January 8th--Return to School
Monday, January 15th--No School
Wednesday, January 31st--Refuse to Use Project Due
(Updated: due Friday February 2nd)
I am a Health Education major from the University of Florida, with background experience in adult education working with our local hospital for women and babies. A mother of three with a deeply rooted commitment to my students. I strive to promote healthy lifestyles and awareness.